Six Reasons to Reduce Your Home Price
By: G. M. Filisko
While you'd like to get the best
price for your home, consider our six reasons to reduce your home price.
These six signs may be telling
you it’s time to lower your price.
1.
You’re drawing few lookers
You get the most interest in your
home right after you put it on the market because buyers want to catch a great
new home before anybody else takes it. If your real estate agent reports there
have been fewer buyers calling about and asking to tour your home than there
have been for other homes in your area, that may be a sign buyers think it’s
overpriced and are waiting for the price to fall before viewing it.
2.
You’re drawing lots of lookers but have no offers
If you’ve had 30 sets of potential
buyers come through your home and not a single one has made an offer, something
is off. What are other agents telling your agent about your home? An overly
high price may be discouraging buyers from making an offer.
3.
Your home’s been on the market longer than similar homes
Ask your real estate agent about the
average number of days it takes to sell a home in your market. If the answer is
30 and you’re pushing 45, your price may be affecting buyer interest. When a
home sits on the market, buyers can begin to wonder if there’s something wrong
with it, which can delay a sale even further. At least consider lowering your asking
price.
4.
You have a deadline
If you’ve got to sell soon because
of a job transfer or you’ve already purchased another home, it may be necessary
to generate buyer interest by dropping your price so your home is a little
lower priced than comparable homes in your area. Remember: It’s not how much
money you need that determines the sale price of your home, it’s how much money
a buyer is willing to spend.
5.
You can’t make upgrades
Maybe you’re plum out of cash and
don’t have the funds to put fresh paint on the walls, clean the carpets, and
add curb appeal. But the feedback your agent is reporting from buyers is that
your home isn’t as well-appointed as similarly priced homes. When your
home has been on the market longer than comparable homes in better condition,
it’s time to accept that buyers expect to pay less for a home that doesn’t show
as well as others.
6.
The competition has changed
If weeks go by with no offers,
continue to check out the competition. What have comparable homes sold for and
what's still on the market? What new listings have been added since you listed
your home for sale? If comparable home sales or new listings show your price is
too steep, consider a price reduction.
Although here we present six reasons to reduce your home price, you probably have some more suggestions.
G.M. Filisko is an attorney and award-winning writer who made strategic price
reductions that led to the sale of a Wisconsin property. A frequent contributor
to many national publications including Bankrate.com, REALTOR® Magazine, and
the American Bar Association Journal, she specializes in real estate, business,
personal finance, and legal topics.
"Visit HouseLogic.com for more articles like
this. Reprinted from HouseLogic.com with permission of the NATIONAL
ASSOCIATION OF REALTORS."
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